Publicis Agency
Finmeccanica took the occasion of the Paris Air Show-Le Bourget to launch
its 2007 institutional campaign, created by advertising agency Publicis.
The campaign has a strong international dimension combining Finmeccanica's
corporate message with the skills and know-how of the Group companies, and sets
out to highlight the logo and the brand, making them symbols of safety and
security, research and technology, in the service of people.
Eight images in which the human presence appears in details - a ray of light
from the Finmeccanica logo shines on them, showing how close the Group is to
people and how it never lets up in its quest for "people-friendly"
technology.
The black-and-white photo reportage by German photographer Rainer Strattman
focuses on two aspects: pictures of people (a mature man, a young man, a young
woman, a child), as well as the real drivers of Finmeccanica.
The campaign has strong visual impact and stresses the aim of everyone in
Finmeccanica - to build a better future based on strength through know-how,
technology and research. To make tomorrow safer for everyone. Summed up in the
tagline: "The future is the question, knowledge is the
answer".
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